Flow

S/S 2015 collection

S/S 2015 collection



S/S 2015 collection

S/S 2015 collection

S/S 2015 collection

S/S 2015 collection

S/S 2015 collection

S/S 2015 collection

Flow is a fashion Brand from  Belgian-Ukrainian  created by two sisters Victoria and Veronika they quote "  FLOW is all about neat colours and inspiring prints, clean lines, elegant cut .... these clothes will make you go with the most enjoyable flow." I think that the the use of "neat colours" with "inspiring prints" giving the collection a complementing contrast  as if they where to use all prints the collection may have to much to look at and if they where to use just neat colour then maybe it would be to boring so using the prints with the neat colours helps the prints to stand out and the neat colours to stay visually stimulating .Their work is influenced by cultural events  for example their Fall/winter 2015/16 collection took inspiration from the 70's where a wave of pop culture and hippy and psychedelic prints changed fashion as well as society going through riots and  protesting for equal rights and as their was a Vietnamese war which affected everyone in America as 1/2 million solider were sent over to fight leading to many of citizens become anti-war a protested for peace.

 I chose their S/S 2015 collection as i saw hints of Japanese influence in there work but with a modern twist as well as mixing feminine and masculine styles  From the sash of fabric tied around that  the waist to create a kimono like shape on fitted top and over sized jackets and there over sized culottes  where they used a pleating method so they hang asymmetrically off the model  which is a method that interest me in my designing  as well as the over sized  trousers.The use of minimalist colours with highlights of blue in some garment then the designers occasionally added garment  with interesting floral prints one inspired by "naive art of Ukraine’s native Ivan Semesyuk" using multiple colours for example a pair of culottes and a shirt dress. To link to their name Flow the Sister wanted to create a collection that goes with each other where the outfit can be changes and garment can be switch around a still look good and "flow" together and perfectly "flow into a "modern woman wardrobe" as i want to take the Japanese traditional kimono  and show an adaptation through time to contemporary fashion inspired from Japanese culture. 

{Source of photos and quote's   www.flowthelabel.com and https://www.notjustalabel.com/designer/flow]